I love it when cultural conversations arise out of seemingly meaningless drivel.
Exhibit A: This Dodge Charger commercial (see video at bottom), which aired initially during the Super Bowl two weeks ago, struck a chord with the Mark Morford, a renowned columnist on SFGate.com. (Not to mention the comments on YouTube … Seriously, what doesn’t set off the YouTube community!)
I’m a big fan of Morford. Not for his politics, but for his style. It’s brash, it’s futurist, and it’s clever and witty. All the things I try, at times, to be in my writing and yet fail so miserably to do. He’s got that kind of respect from me.
Now you know that context. But understand this as well: Everything he writes, does not make sense. Often times, he’s on a bigger rant than he himself can get under. And while his arguments are tasty, they’re not always healthy.
So when he said …
Do you know what that awful message is? Can you read the sign over the door?
It says: “When the going gets tough, the tough get totally bummed out and slump off to the basement to drink too much beer, watch ESPN and quietly resent every aspect of their lives, as they deeply wish, just once, they could drive a turbocharged Z06 Corvette flat-out for 10 minutes straight on an open road with no cops anywhere, laughing and screaming and crying all at the same time, straight off a cliff.”
Whaaaaa??
Naw dawg. Not even remotely.
What his response represents though is a deeper resentment that most sports fans don’t always recognize, but see quite often. It’s the angry girlfriend response.
What’s the angry girlfriend response? Simply put: It’s when she doesn’t want you to have fun by yourself, even though you clearly are and you have no intention of adding her to the mix. Instead of allowing the peace to last, she has to stop this. In her mind, it’s not right. How dare you! Fun cannot be achieved without her — ever. And because you thought you were going to dismiss this unknown fact, you will now suffer her wrath.
It’s always angry. It’s always immediate. It’s as if to check your self-identity.
That’s what Morford is doing. (It’s actually his job, which he usually does a good job performing.) But for Morford, and folks like him, it’s not so much knee jerk as not well thought out. To say, and I’m paraphrasing, that men are overly dependent on sports, being “manly”, drinking beer and escaping from day-to-day issues with recliners and man caves, is a misnomer. The truth is, everyone needs an escape. One in which we all can simply have peace of mind from our spouses, our jobs and any other stresses permeated throughout life. To sum this up as a male foible, is oversimplifying a deeper issue. And frankly, it’s irritating.
I enjoyed this commercial for two reasons. 1) The car is dope. You must be a nutjob not to think so. 2) When I first saw it, I understood its message immediately. And when you can relate, plus add a product to the message, you’ve got great marketing on your hands. I can appreciate that.
Now you tell me, what do you think of this commercial? Is it really that bad? Does it represent the worst of men? Society? Or, as I’m assuming, is it harmless?


